Launched by leading dermatologist, Dr Michael Southwick, Cedel has remained one of Australia’s most trusted and well-established hair care brands since 1932. Beginning with Cedel Soap, a breakthrough treatment for hair and scalp, Cedel has since evolved into a name that echoes throughout every Australian household.
Launched in the 1960s, women of all ages fell in love with Cedel’s iconic Traditional Hairsprays thanks to their unique gentle fragrance, firm hold and amazing brush-out ability.
Proudly Australian owned and made, Cedel continues to develop innovative, high quality hair and oral care products that people love and use every day.
To keep up with today’s busy lifestyle Cedel has launched a clever new range of time-saving hair care products, including Cedel Dry Shampoo and Cedel Dry Shampoo for Dark Hair.
Along with this, Cedel has once again brought excitement to hairspray with an innovative range of Scented Hairsprays in 2014.
Cedel is a proud partner of the NBCF, and increased its partnership status from Silver Partner to Gold Partner in 2014. Through this partnership Cedel; supports official NBCF events nationally and looks forward to continuing its support in search of a cure for breast cancer and working with the NBCF to enrich the lives of Australians. For more information on the NBCF please click here.
An Australian icon like Cedel is met with an Iconic Australian Ambassador, Ita Buttrose – Australian of the year 2013. Cedel has been supporting women for over 80 years and is proud to be aligned with such a successful, inspiring, and independent woman. Both Ita’s fun loving personality and aspirational business skills gel perfectly with the core values of the Cedel brand.
“Cedel was actually the first hairspray I recollect buying and using. As I remember, there was great excitement [when it launched] because in Summer in Australia it’s windy and hot and our hair blows around. When you were coiffed with Cedel, it simply didn’t budge”. - Ita Buttrose